The Baby CEO Agency was founded by Molly, the owner of the successful womenswear brand, Melrose Haus. After years of building her own brand from the ground up—through trial, error, and growth—Molly began sharing her knowledge with other founders who reached out for guidance.
What started as casual advice quickly turned into a clear demand for hands-on support. With a passion for helping other business owners avoid common pitfalls and build with confidence, Molly launched The Baby CEO Agency—A consultancy and marketing agency built for both new founders and established brands ready to scale, evolve, and run more efficiently.
With over 10 years of experience and a portfolio of 300+ clients across the UK, USA, Europe, Australia, New Zealand, Japan, and India, our team brings deep expertise across performance marketing, email marketing, website and app development. Having worked with both global corporations and ambitious startups, we’ve delivered results across key KPIs—ROAS, CPA, retention, site speed, conversion rate, and customer LTV. Our team includes specialists in Meta and Google Ads, Klaviyo email flows and campaigns, Shopify and custom web builds, and app design—bringing the structure and strategic thinking of global agency experience to brands that want real, measurable growth.
pricing built
for founders
Molly knows what it’s like to be overcharged. In the early stages of growing her brand, she paid high fees for email marketing and ad management—only to feel like just another client in a long list. That experience shaped how we price our services today.
We offer competitive, transparent pricing because we believe in building long-term relationships, not short-term transactions. We’re here to act as an extension of your team—invested in your growth, your brand, and your success over time.
Unlike most agencies, we don’t take a percentage of your sales. Instead, we charge a simple, flat monthly fee for Google and Meta Ads management. Why? Because Molly’s been on the other side. She’s paid the percentages, watched her margins shrink, and realised it just wasn’t fair.
Founders need support they can trust—clear pricing, no surprises, and a partner who’s genuinely in it with you for the long haul.
the name
‘baby ceo’
The name started with a viral TikTok series Molly created called “Things I Wasted Money on as a Baby CEO.” She shared honest stories about the financial mistakes she made in the early days of running her brand, Melrose Haus—everything from over-ordering stock to spending on the wrong services.
It was her way of helping other founders avoid the same costly pitfalls.
The response was immediate. The videos resonated with a growing community of brand owners who saw themselves in the same position—navigating the start-up chaos, learning as they go, and doing their best to figure things out.
The term Baby CEO quickly stuck. It perfectly captures what so many of us are in those early stages: ambitious, driven, full of potential—but still learning, still growing. The name is a nod to the beginning of the journey, with a clear goal in sight: to go from rookie founder to seasoned business owner.
And we’re here to support that transformation, every step of the way.